In order to be able to respond to the increasing competitive pressure, new approaches are needed for SMEs and family businesses.
In the whitepaper "Entrepreneurship in SMEs - rethought!" our Managing Partners Yannik Rediske and Christian Wewezow have addressed this issue and discussed the impact of strategic entrepreneurship on corporate culture and innovation processes in SMEs.
The whitepaper was developed together with Gian Zinngrebe on the basis of the scientific findings of his master's thesis at the HHL Leipzig School of Management.
The whitepaper offers exciting insights and findings and is available as a free download here:
https://www.startify.de/whitepaper-strategisches-unternehmertum/
