--- title: "Whitepaper: Entrepreneurship for medium enterprises - rethought!" description: SMEs are facing increasingly tough markets. The Mittelstand needs new ways of dealing with changes. The whitepaper discusses new strategies and trends. image: https://www.startify.de/hubfs/Whitepaper_neu_gedacht_header.jpg --- [![Startify Logo](https://www.startify.de/hs-fs/hubfs/Logo_Startify_black_slim-2.png?width=150&height=49&name=Logo_Startify_black_slim-2.png "Startify Logo")](https://www.startify.de?hsLang=en) Search toggle - Produkte Produkte - [KI-Transformation](https://www.startify.de/de-de/ki-transformationskompass) - [Geschäftsmodell Workshop](https://www.startify.de/geschäftsmodellworkshop) - [Innovationsmanagement Workshop](https://www.startify.de/corporate-entrepreneurship-workshop) - [Knowledge](https://www.startify.de/media) Knowledge - [Podcast](https://www.startify.de/corporate-entrepreneurs-podcast) - [Paper](https://www.startify.de/whitepaper) [Termin vereinbaren](https://info.startify.de/meetings/startify-rediske/terminbuchung-website?hsLang=de) [![Startify Logo](https://www.startify.de/hs-fs/hubfs/Logo_Startify_black_slim-2.png?width=150&height=49&name=Logo_Startify_black_slim-2.png "Startify Logo")](https://www.startify.de?hsLang=en) - Produkte Produkte - [KI-Transformation](https://www.startify.de/de-de/ki-transformationskompass) - [Geschäftsmodell Workshop](https://www.startify.de/geschäftsmodellworkshop) - [Innovationsmanagement Workshop](https://www.startify.de/corporate-entrepreneurship-workshop) - [Knowledge](https://www.startify.de/media) Knowledge - [Podcast](https://www.startify.de/corporate-entrepreneurs-podcast) - [Paper](https://www.startify.de/whitepaper) Search toggle [![Startify Logo](https://www.startify.de/hs-fs/hubfs/Logo_Startify_black_slim-2.png?width=150&height=49&name=Logo_Startify_black_slim-2.png "Startify Logo")](https://www.startify.de?hsLang=en) - Produkte Produkte - [KI-Transformation](https://www.startify.de/de-de/ki-transformationskompass) - [Geschäftsmodell Workshop](https://www.startify.de/geschäftsmodellworkshop) - [Innovationsmanagement Workshop](https://www.startify.de/corporate-entrepreneurship-workshop) - [Knowledge](https://www.startify.de/media) Knowledge - [Podcast](https://www.startify.de/corporate-entrepreneurs-podcast) - [Paper](https://www.startify.de/whitepaper) - [English](https://www.startify.de/en/media/whitepaper-unternehmertum-im-mittelstand-neu-gedacht) - [Deutsch](https://www.startify.de/media/whitepaper-unternehmertum-im-mittelstand-neu-gedacht) Search toggle [Termin vereinbaren](https://info.startify.de/meetings/startify-rediske/terminbuchung-website?hsLang=de) Sprache What are you looking for? Search # Whitepaper: Entrepreneurship for medium enterprises - rethought! 5 Jan 2023 [Sammy Weber](https://www.startify.de/en/media/author/sammy-weber) ![](https://www.startify.de/hubfs/Whitepaper_neu_gedacht_header.jpg) In order to be able to respond to the increasing competitive pressure, new approaches are needed for SMEs and family businesses.  In the whitepaper "Entrepreneurship in SMEs - rethought!" our Managing Partners Yannik Rediske and Christian Wewezow have addressed this issue and discussed the impact of strategic entrepreneurship on corporate culture and innovation processes in SMEs. The whitepaper was developed together with Gian Zinngrebe on the basis of the scientific findings of his master's thesis at the HHL Leipzig School of Management.  The whitepaper offers exciting insights and findings and is available as a free download here: [https://www.startify.de/whitepaper-strategisches-unternehmertum/](https://www.startify.de/en/whitepaper-strategisches-unternehmertum/?hsLang=en)   ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://www.startify.de/en/media/whitepaper-unternehmertum-im-mittelstand-neu-gedacht&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.startify.de/en/media/whitepaper-unternehmertum-im-mittelstand-neu-gedacht&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://www.startify.de/en/media/whitepaper-unternehmertum-im-mittelstand-neu-gedacht&utm_medium=social&utm_source=twitter&url=https://www.startify.de/en/media/whitepaper-unternehmertum-im-mittelstand-neu-gedacht&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Whitepaper:%20Entrepreneurship%20for%20medium%20enterprises%20-%20rethought!) [Corporate Innovation](https://www.startify.de/en/media/tag/corporate-innovation), [Corporate Venturing](https://www.startify.de/en/media/tag/corporate-venturing), [Press](https://www.startify.de/en/media/tag/press) ## Sammy Weber [sammy.weber@startify.de](mailto:sammy.weber@startify.de) ## Related posts ![startifytransparent](https://www.startify.de/hs-fs/hubfs/startifytransparent.png?width=200&name=startifytransparent.png "startifytransparent") **KONTAKT Startify GmbH**  Bei den Mühren 1 20457 Hamburg +49 (0) 40 238 35148 | **JENA** Neugasse 13 07743 Jena | **HEIDELBERG** Bergheimer Str. 147 69115 Heidelberg | | --- | --- |   [Follow us on Facebook](https://www.linkedin.com/company/startify-gmbh/) [Follow us on Instagram](https://www.instagram.com/startify.consulting/) [Follow us on Facebook](mailto:info@startify.de) Copyright © 2026 Startify GmbH [Impressum](https://www.startify.de/imprint?hsLang=en) [Datenschutz](https://www.startify.de/datenschutzerklaerung?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sammy Weber", "url" : "https://www.startify.de/en/media/author/sammy-weber" }, "dateModified" : "2023-01-09T11:43:46.470Z", "datePublished" : "2023-01-05T12:42:51.000Z", "headline" : "Whitepaper: Entrepreneurship for medium enterprises - rethought!", "image" : [ "https://www.startify.de/hubfs/Whitepaper_neu_gedacht_header.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.startify.de/en/media/whitepaper-unternehmertum-im-mittelstand-neu-gedacht", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.startify.de/hubfs/Logo_Startify_black_slim-2.png" }, "name" : "Startify GmbH" } } ```